About me

Hi, I’m Pallavi Yadav, a brand and communications strategist working across words, plans, and systems.

For the last six years, I’ve played many roles, including but not limited to:

• copywriter,
• designer,
• social media manager,
• event organiser,
• analyst,
• strategist

often, all in the same week.

Understanding each one of these aspects has allowed me to see how the whole thing adds up and what strategy looks like when it has to survive contact with execution.